Website Success by Design ECommerce Articles | June 13 Cheap Jerome Bettis Jersey , 2008 You never get a second chance at first impressions. Not only does this truth apply when developing personal relationships, it also applies in the world of website design. As I have traversed the World Wide Web, I have found sites that have been thoroughly impressive and others not so much. You would be surprised at the lack of understanding of the first impression principle.
You never get a second chance at first impressions. Not only does this truth apply when developing personal relationships Cheap Zach Gentry Jersey , it also applies in the world of website design. As I have traversed the World Wide Web, I have found sites that have been thoroughly impressive and others not so much. You would be surprised at the lack of understanding of the first impression principle.
In the age of information it is important to make your information as accessible as possible. If a customer cannot find what they are looking for on your site they are likely to leave and find it on your competitor's.
People go to the internet for two things:
1. Find information on a product or service they intend to purchase 2. Make a purchase
There is no doubt the importance of website design as a tool for marketing goods and services. Upon visiting a website, the mind of the customer is made whether they will stay or go as soon as your website downloads. Your ability to keep them perusing your page is in based on a design that creates compelling exchange.
Regardless of what anyone says all humans look on the outside rather than the inside. It is our human nature to make judgments based on looks rather than substance during first encounters. If the cover of your book(your website) is not appealing than you will find that you have been judged only by your appearance and not the quality of the character of your site.
If the design of your website placed emphasis on deep and rich content yet losses a customer based on first impressions then you have wasted your time. When your website is perceived as confusing and uninteresting then your product or service will be perceived in the same manner.
A great example of this comes from Robert Cialdini's book Cheap Benny Snell Jr. Jersey , Influence - Science and Practice, a woman owned an Indian Jewelry store in Arizona who recently purchased an allotment of turquoise jewelry.
The store owner had a hard time selling any pieces of this particular jewelry. She tried many sales tricks such as shifting their location to a central spot in the store, no luck. She had her sales clerks push the jewelry hard upon customers--with no success. One day the owner went on a buying trip but prior to leaving she left a note for her head saleswoman stating Cheap Justin Layne Jersey , "Everything in this display case, price x 12," in hopes of getting rid of the offensive jewelry Cheap Diontae Johnson Jersey , even at a loss.
The store owners handwriting must have been horrific because the saleswoman mistook "12" to be "2", and the entire allotment was sold for twice the original price!
The jewelry only sold because a higher price led to a perceived higher value. You see, "Perception is the key to the mind".
If you place your website in a side-by-side comparison to your competitor Cheap Devin Bush Jersey , both offering the same product, the same price and the same value, the one who wins is the one with the best design hands down.
Take time to think of what you are communicating to your customer and how it is best communicated. Through the creation of your compelling exchange your customer will find greater value in your website by "Design".
Get the Search Engine Results You Want with Website Optimization Computers Articles | January 26 Wholesale Pittsburgh Steelers Jerseys , 2009 The goal of any good website optimization plan is to hit the first page of the search engine results. For many businesses, this can be difficult if a product or service they offer is very common and there is a lot of competition.
The goal of any good website optimization plan is to hit the first page of the search engine results. For many businesses, this can be difficult if a product or service they offer is very common and there is a lot of competition. There are several different aspects to effective website optimization. Here are some of the things you must do to achieve the website optimization that will help you get those search engine results you need.
Website optimization begins with the design. Many people find it is easier to hire someone to complete this step for them. Designing a website is not exactly easy Wholesale Steelers Jerseys , especially if it not done with a template. You must be familiar with the ins and outs of different computer and website programs in order to do this job effectively and correctly. When you choose your website designer, you must make sure they know what you want to accomplish with your website. While not all website designers are experts in website optimization, they will be able to give you a good base to start with.
Once your website is designed correctly Cheap Pittsburgh Steelers Jerseys , the website optimization can begin. Begin by choosing your keywords. These are the words or phrases that pertain to your website and its offered services or products. There are several online tools to help you see which keywords are currently the most popular to your business niche. These keywords should be incorporated into your website in the content or text of your web pages, as well as in the title of the pages. You will also need to include meta tag keywords and descriptions. These are HTML parts of your website and your web designer or website optimization company will probably have to add them.
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